1998 Called and It Wants Its Website Back

My dad subscribes to Garden Design magazine and passes them on to me when he’s done. All in all I enjoy the content; I like the modern edge it has to it. And the magazine looks well-designed, at least to my eye. Today I decided to see if they had any articles from past issues, since I only have the most recent four. To my surprise, I was met with a hideous website straight from the days of the browser wars. I honestly hit “back”, assuming Garden Design magazine didn’t own gardendesign.com after all.

The internet is a great opportunity to really extend the brand of a traditional media franchise. I think Food Network and the New York Times are great examples of this. In some ways, their websites are better than their original product. Garden Design, on the other hand, looks like they spent 20 minutes on their site 10 years ago.

Please, Garden Design! Cater to young people like me, who want additional, interactive features online—in an attractive package!